Dealer program
Put a spa line on your floor that protects your margin.
Sierra Spas exists for showroom dealers — pool builders, pool supply stores, and outdoor-living retailers who want premium hot tubs without competing against published internet pricing.
- Published pricing
- None
- Direct-to-consumer
- None
- Consumer branding on the box
- None
- Retail price
- You set it
- Freight
- LTL from Richmond, VA
Margin the internet can't kill
Sierra has no published pricing and no direct-to-consumer channel. Your customer can't open their phone in your showroom and find the same tub cheaper — you set the retail.
Unbranded shipping, your brand forward
Spas ship without consumer branding. The relationship, the delivery, and the service stay yours.
Proven hardware
The same shells, jets, and equipment sold through national retail under our sister brands — thousands of units in the field, warranty-backed from Virginia.
Stock from Virginia, fast
East Coast freight from our Richmond warehouse. Floor models and customer orders, palletized LTL with short lead times.
How it starts
Introduce yourself
Showroom location, what you sell today, and the brands you carry.
Talk terms
Dealer pricing sheet, freight, floor-model program, and territory.
Stock your floor
Pick your models, get the spec sheets and marketing assets from the dealer portal.
Tell us about your showroom.
Where you are, what you sell today, and how much floor you can give a spa line. We come back with pricing, territory and freight.